Most companies start with the free WhatsApp Business app on one phone. As customers grow, so do the problems: lost messages, one phone passed between staff and no reporting. That is where the WhatsApp API comes in.
Key differences
- Users: the app supports a few devices; the API supports your whole team on one number.
- Routing: the API assigns chats automatically to the right agent.
- Campaigns: the API sends approved-template campaigns at scale, compliantly.
- Bots & AI: available only with the API, e.g. a 24/7 chatbot.
- Integrations & reports: CRM, stores and full performance reports with the API.
Cost
A platform subscription plus conversation fees set by Meta per category. We give you a clear SAR estimate for your volume.
Ready to move? See the official WhatsApp API or talk to us.